Supermarkets are going all out to drive footfall on Black Friday by offering huge discounts on beers, wines and spirits.

Asda is not taking part, so Morrisons has some of the most attractive deals for shoppers, including six bottles of wine for £20.

That works out at just £3.33 for a bottle, and applied to Sauvignon Blanc and Pinot Grigio. It is also offering a three-litre bottle of Jack Daniels for £50, reduced from £104.

Asda is owned by Walmart, which pioneered the Black Friday frenzy, but has decided not to take part this year due to violence in its stores.

But Asda has been offering some eye catching discounts this week anyway and has reduced its Pierre Darcys Champagne to £10 per bottle.

Morrisons has responded by selling magnums of Prosecco for £10 and has also offered cut price deals on five-litre kegs of Budvar and Old Golden Hen.

Lidl has sold six bottles of Champagne for £50, while Amazon has lopped 25% off the price of Moet and 35% off Absolut vodka.

Groupon is offering 16 bottles of cava for £59.99, working out at £3.74 for a bottle of bubbly.

Indies are also getting in on the act. The Pip Stop in Durham, for instance, has deals on Marlborough Sauvignon Blanc, Prosecco, wine advent calendars and more.

Many retailers have welcomed the footfall increase they will see, but retail analyst Nick Bubb put out a warning: “It remains to be seen how busy the high street will be today, but the much-dreaded Black Friday sale promotions this week will undoubtedly pull a lot of business forward from December, at lower margins, and it’s tempting to agree with the comment by Peter Ruis, the boss of fashion chain Jigsaw, that Black Friday is a ‘complete and utter deception’.”