Berry Bros & Rudd is set to open a dedicated spirits store, adjacent to its wine shop in Central London.
The Spirits Shop will open at No1 St James’ Street and will connect through to the current Berry Bros & Rudd wine shop at 63 Pall Mall. The new addition, which will open in April, doubles the company’s retail space.
The Spirits Shop will sell a “curated collection of the world’s finest spirits with a range of over 900 products, many rare and unique”, including exclusive bottlings.
To mark the news, the company this week released CGI images of the new space (pictured).
Geordie Willis, brand experiences & creative director at Berry Bros & Rudd, said: “This CGI imagery gives a glimpse into our vision for the shop which will showcase a range of fantastic products through a distinctive retail experience. Following the opening of the Spirits Shop this Spring, customers will also be invited to join events, having the chance to sample the world’s finest spirits through tastings and unique experiences.
“With fine spirits now having a dedicated home in our new shop, we’re excited to be expanding the range of fine wines available in our existing wine shop, making both shops the ultimate destination for lovers of fine wine and spirits.”
In its latest financial results, for the 12 months ending March 31, 2023, Berry Bros saw an 11.1% increase in sales on the previous year.