Berry Bros & Rudd has launched a new campaign with a focus on the premise that “collecting starts with one bottle”, as it looks to tap into a millennial audience.

“For many, the transition from ‘wine lover’ to ‘serious wine collector’ can be traced to a single bottle: one that marks a specific memory, or a certain important place in time. The new campaign is about tracing those moments, celebrating them, and encouraging potential collectors to think of what loved bottle they could start their own collection with,” the company said.

 The campaign features renowned figures in their respective fields, talking about the bottles that sparked their own collections. They are art world expert Katy Wickremesinghe, Charlotte and Angus Buchanan, the husband and wife behind Buchanan Studio, and Michael Hill, creative director of Drake’s.

Claudia Stebbings, head of marketing and experiences at Berry Bros & Rudd said: “We are passionate about helping people experience the joy of collecting wine and spirits and discovering those special bottles. Everybody’s collecting journey is unique and personal and our new brand campaign brings this to life by showcasing how tastemakers have experienced their own moment of discovery.”