The UK’s largest off-licence chain has pledged to give thousands of the savoury snacks away to customers on Christmas Eve.

The ads, which begin today on ITV and run until December 24, feature a man called Carlos Lopez, a Columbians

 living in Watford who was scouted and cast at his local job centre.

His character goes to an event that parodies an ambassador’s reception, where Scotch eggs are hand delivered on a silver platter to party guests and everyone remarks on how wonderful they are.

Adam Burnett, Bargain Booze marketing director, said: “With its stripped-back style of humour and clear message of great booze and great bargains, this new campaign supports our proposition of simplicity and straightforward value. We expect it to deliver strong footfall for our franchisees this Christmas.”

The ad was created by Bargain Booze’s new advertising agency More.

Watch the video here: