Bacardi has announced the appointment of Steve Young to the newly created role of business unit director for the UK & Ireland. At the same time, Amanda Almond has been appointed to the new role of managing director, Northern Europe.

Young will be responsible for the Grey Goose owner’s commercial operations in the UK & Ireland. He began his career at Bacardi in the UK on-trade and now after 10 years, he is back as the market’s commercial leader responsible for the on and off-trade. He was most recently senior director, on-trade growth for Western Europe.  

Young will report to Almond, who will have responsibility for the total Bacardi business in Northern Europe markets including: the UK, Ireland, Germany, Austria, Switzerland, and the Nordics.

She was most recently managing director for Bacardi in Iberia & Greece. Before moving to Spain in 2020, Almond was MD for Bacardi in the UK & Ireland.

“In the four years I’ve been away from the UK, the industry has changed more than anyone could imagine,” said Almond. “What’s not changed is the value of our portfolio. We have premium brands that consumers recognize for their quality and continue to demand however challenging the economic climate. And the premiumisation trend is not slowing down which is only good news for our portfolio.”