The founders of the sustainably-focused Calvados brand Avallen have launched a Seedrs crowdfunding campaign to raise £175,001 to expand the business.

Stephanie Jordan and Tim Etherington-Judge are offering just over 8% of the equity in their business, valuing it at a little short of £2 million.

The minimum investment is £11.90 for a single share.

The brand was launched just over year ago with a sustainability ethos, including the donation of a portion of sales of each bottle to the Bumble Beer Conservation Trust.

Avallen has committed to planting 10,000 flowering plants in the first three years of its business.

The Calvados is made in Normandy but the brand name comes from the Cornish for apple tree.

Jordan is a former global brand ambassador for Diageo’s Tanqueray gin while Etherington-Judge once had a similar role for the same company’s Bulleit bourbon.

Jordan said: “Opening up our planet-positive company for equity crowdfunding is an incredible opportunity to create a collective around the brand, while raising funds in a savvy way and driving awareness.”

Etherington-Judge added: “We want to offer everyone, not just already wealthy investors, the opportunity to own a little piece of Avallen. We’ve set the minimum investment as low as we could so it’s accessible to as many people as possible, as we look to build a successful and profitable company the way we believe is right, with compassion, positivity, and purpose.”

Avallen is made just from apples and water and aged in French oak for two years. The fruit comes from pesticide-free orchards and its labels are made from waste apple pulp.

It is distributed in the UK by Mangrove.