Amstel has launched a new TV commercial starring Hollywood legend Jeff Bridges in the lead role as a human bridge.

The advert, called Bridges on Bridges, features a gigantic Jeff Bridges literally becoming a human bridge, encouraging people to come together and connect over a beer.

The new advert forms part of a £7 million campaign from May to August 2019 across TV, cinema, video on demand and digital channels.

Nic Casby, brand director at Heineken, said: “As a premium beer brand, we wanted to create an advert that got people talking while sharing our brand values and point of view. Amstel’s second TV advert, Bridges on Bridges, does just that, by illustrating the power of bridges to bring people together. When we thought about the most famous bridge who brings people together, there was only one bridge, Jeff Bridges.”

Bridges on Bridges will air on May 3 2019 during Gogglebox at 21:00 on Channel 4.

Amstel is the fastest growing mainstream premium 4% abv brand with 70% growth year-on-year, according to Nielsen (year to 06 April 2019).