Aluna Rum has signed a new UK distributor after being with Mangrove UK for eight years. 

Aluna Rum, which was launched by Heather Graham and Guy Ritchie in 2017, has announced that Brand Tap Group will distribute its products in the UK, commencing 1 January. 

Graham, co-founder of Aluna Rum, said that the swap comes as the brand plans its next stage of growth, which requires structural changes to the business. 

She added: “We have been privileged to have worked with Mangrove since launch in 2017. They have done a fantastic job helping us to seed and build the brand in the UK.” 

On the new partnership, Graham said: “Brand Tap has been a key partner since launch, supplying NPD support, production and bottling as part of their contract bottling services. They will now extend their partnership to offer an end-to-end service, to include all production, bottling, storage, sales and logistics across the UK. The arrangement delivers significant opportunities and efficiencies on both sides whilst guaranteeing uninterrupted supply.” 

Founded by Chris Sadler, Brand Tap is known for producing its own range alongside contract bottling and distributing for others. 

The Brand Tap portfolio includes Mother of Pearl Gin, Evangelista Liqueurs and Marco Pierre White’s Gin. Its own range is named Wildjac.