Australian non-alcoholic cocktail brand Noot has launched in the UK, with Proof Drinks appointed as its exclusive distribution partner. 

The move follows the brand’s expansion into the US market in 2025, where it launched across both the off-trade and on-trade. 

According to Proof Drinks, the partnership further strengthens its no, low and soft-drinks portfolio, which continues to grow in response to consumer demand. 

Built around a blend of nootropics and adaptogens, Noot’s drinks fall within the functional beverage category and are designed to enhance mood, sharpen focus and improve sociability. 

The current range includes drinks such as Limoncello Spritz, Ginger Mule, Aperitivo Spritz, Watermelon Agave and Green Apple Whisky. 

In the UK, Proof Drinks said it plans to target a broad range of customers, including grocery retailers, independent merchants and quick-service restaurants. 

Gareth Whittle, co-founder of Noot, said: “We’re thrilled to be partnering with Proof Drinks to bring Noot to the UK, introducing more consumers to a non-alcoholic, mood-boosting range of cocktails that deliver on taste, occasion and ritual. 

“Our goal has always been simple – to make drinks that spark joy. Whether you’re taking a break from alcohol or just want something refreshing between rounds, Noot is here to make life more fun.”