Accolade Wines has appointed Ade McKeon as its new General Manager for UK & Ireland.

McKeon, who replaces outgoing general manager, Rob Harrison, has a wealth of drinks industry experience having held strategic marketing, sales and general management roles with wine brands such as Ernest & Julio Gallo, Canandaigua Wine Company, Southcorp and Constellation Wines.

Most recently he spent four years at Asda in commercial and brand leadership roles, followed by two years as trading director, leading the trading integration of the Booker Retail Partners acquisition of Musgrave Retail Partners.

In his new role he will be responsible for the continued leadership and business growth of the Accolade Wines portfolio.

Accolade’s ceo, Michael East, said: “Ade is a natural fit for Accolade Wines bringing exceptional customer relationships and deep commercial understanding of our industry. I am delighted to have Ade as part of the Accolade Wines executive team. I would like to thank Rob for all his contributions to Accolade Wines and wish him well with his future endeavours.”