Absolut has revealed its latest flavour addition: Absolut Lime; which has been developed to tap into demand for citrus cocktails.

Absolut Lime (rrp: £18.75) will join the lime-flavoured cocktail segment, which currently represents an 11% volume and 10% value share of the total flavoured vodka market and is worth £13.7m, according to brand owner Pernod Ricard.

Adam Boita, head of marketing at Pernod, said: “Lime is a dynamic and versatile citrus flavour and we believe that with the creation of Absolut Lime, we have truly brought the full complexity of this citrus fruit to life. We have found that 2.5% of Pernod Ricard UK’s growth comes from introducing new products to market, and with Absolut outperforming the vodka category in both the off (+11.2% in volume and 10.9% in value) and on-trade, the launch of Absolut Lime will continue to support this growth.”

The latest addition comes nearly 30 years after the introduction of Absolut Citron.

Absolut Lime is described as having a fresh, fruity aroma with distinct notes of pressed lime fruits, finishing with a smooth, natural sweetness and fruity taste.