ABInbev has appointed Jess Markowski to the new role of sales director for convenience and wholesale, to bolster the brewer’s off-trade sales team.

Markowski moves up from her role as account controller for convenience and in her new role she will be responsible for growing ABInbev’s presence in the convenience channel.

She joined the company in 2008 and during her time at the company she has worked in several roles both in the UK and in Europe.

Martin Yntema, off trade sales director for AB InBev UK & Ireland, said: “I’m delighted to announce Jess’ appointment. This newly created role of Sales Director – Convenience and Wholesale reflects the increasing importance of the convenience channel to our overall off-trade growth strategy. Jess has done a fantastic job developing the off-trade business so I’m sure she will continue to be a success in her new role.”

Markowski said: “I’m excited to progress into this new role, helping to increase the presence of our brands in retail and wholesale outlets across the UK. The shopper’s behaviour is changing: consumers now shop more regularly, and the location, accessibility and breadth of choice available in convenience stores cater to these needs.

“I’m looking forward to working with the team on maintaining momentum across our business and accelerating the success of our global brands, Stella Artois, Budweiser and Corona and newer arrivals like Bud Light and Michelob ULTRA.”