My customers love hearing about their purchase histories. They'll frequently pop in and ask what they bought last Easter, or in a particular month as a birthday present for a wine-loving friend. I try to keep a database of all my regular customers and what they buy. It means I can send out specific offers to
people I know will be genuinely interested and tailor my marketing around different types of customers - like the big spenders, the traditionalists
or the bargain hunters . It's sometimes hard work to keep the list up to date, but it is really worth it when it leads to extra sales.
The Wine Store, Loudwater, Bucks
Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.
Email firstname.lastname@example.org or phone 01293 610225