Widget's not new

04 April, 2008

I read with interest the piece in the March 21 Off Licence News regarding Scottish & Newcastle's new lager widget for cans of Foster's and Kronenbourg 1664.

Carling Premier, has been available in a widget can since 1995 and is enjoying healthy volume growth of 28% MAT.

David Wigham

Portfolio activation director

Coors Brewer




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What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

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