Revamp simplifies WKD labelling
Beverage Brands has updated the packaging for its WKD RTD .
packs have a bolder logo, simplified text and more emphasis on the flavour variants in the range. Beverage Brands said
place "greater emphasis on the brand's credibility".
New bottles, four-packs and 12-packs will be phased in over a six-week period.
Marketing director Karen Salters said: "We're enhancing, not reinventing.
"WKD certainly doesn't need to be over-designed and fancy to appeal ."