Fuller's on right track with Honey Dew

25 July, 2008

Posters from Fuller's Organic Honey Dew beer are now appearing in and around London at major railway stations and, for the first time, Underground stations.

Honey Dew will also be seen on the high-profile The Torch advertising tower alongside the elevated M4 in Chiswick.

Fuller's says Honey Dew was the UK's top-selling organic beer, with sales up 40% in the past year.

It is being offered to consumers at

sampling roadshows in pubs and supermarkets this month.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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