Know Your Drinks? Forget it

08 August, 2008

We all support the need for responsible drinks retailing, but some of the suggested campaigns are, frankly, mind-numbingly daft.

Take this latest Know Your Drinks campaign (OLN, July 25 ) with suggestions on POS material to remind people that "a few soft drinks can help pace your evening" or "when you drink have a bite to eat".

People who are already consuming alcohol responsibly know these things - as do those who aren't. Probably the reason the latter are choosing not to eat before drinking is because they want to get drunk faster - it's unlikely to be because they forgot and need a prompt when they buy their drinks.

Of course, it's good that the industry is taking steps, but does anyone seriously think this campaign will have any effect? We don't need to be patronised .

Stick to truly informative ploys such as ensuring the unit measurement is on a label , or suggesting food matches to encourage consumption with food.

Wayne Brown

London




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter