Tesco gains Value, not producers

08 August, 2008

I was horrified to see Tesco is planning a Value range of wines (OLN, July 11

). It's hard enough for struggling producers to get supermarket listings as it is, and for

those who

do achieve it, it's

usually at  a loss .

This move will only increase the commodification of the category and make it harder still for the smaller producers to be able to sell their wines .

Of course, there will always be people who can afford to buy good wines and for whom compromise isn't an issue.

But no matter what Dan Jago says about the quality of the wines in the Value range, it is bound to be cheaply mass-produced and lacking in character.

Is that any way to introduce people to good wine and encourage them to savour a drink rather just knock back a cheap bottle?

Fran Day

Cardiff




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter