Tesco gains Value, not producers

08 August, 2008

I was horrified to see Tesco is planning a Value range of wines (OLN, July 11

). It's hard enough for struggling producers to get supermarket listings as it is, and for

those who

do achieve it, it's

usually at  a loss .

This move will only increase the commodification of the category and make it harder still for the smaller producers to be able to sell their wines .

Of course, there will always be people who can afford to buy good wines and for whom compromise isn't an issue.

But no matter what Dan Jago says about the quality of the wines in the Value range, it is bound to be cheaply mass-produced and lacking in character.

Is that any way to introduce people to good wine and encourage them to savour a drink rather just knock back a cheap bottle?

Fran Day

Cardiff




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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