Tesco gains Value, not producers

08 August, 2008

I was horrified to see Tesco is planning aáValue range of wines (OLN, July 11

). It's hard enough for struggling producers to get supermarket listings as it is, and for

those who

do achieve it, it's

usually atá a loss .

This move will only increase the commodification of the category and make it harder still for the smaller producers to be able to sell their wines .

Of course, there will always be people who can afford to buy good wines and for whom compromise isn't an issue.

But no matter what Dan Jago says about the quality of the wines in the Value range, it is bound to be cheaply mass-produced and lacking in character.

Is that any way to introduce people to good wine and encourage them to savour a drink rather just knock back a cheap bottle?

Fran Day

Cardiff




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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