PLB adds Lees to beer portfolio
PLB has signed a deal to act as the off-trade agent for the Manchester brewer JW Lees.
The move is the latest development in PLB’s plans to expand its beer portfolio from own- and exclusive-label into a more serious branded offering, begun with the acquisition of the agency for Palma Louca from Brazil earlier this year.
PLB will be handling Lees’ established Moonraker Strong Ale and John Willies Bitter, plus Brewers Dark, which has been upgraded from seasonal to permanent member of the Lees range.
PLB beer division director Mark Johnson said: “Moonraker is a past national Camra ale champion and John Willies is also a past champion at the Tesco Beer Challenge. It is this consistent performance at national level that gives JW Lees premium bottled ales great grounding for distribution and growth in the multiple grocer, specialist and convenience sectors.”