New look for French sparklers

19 September, 2008

French sparkling wine brand Veuve du Vernay has been relaunched with new-look packaging.

The Patriarche-produced Veuve du Vernay Brut NV and Brut Rosé NV have both secured listings in Tesco and the Co-op.

The Brut is a blend of 40% Colombard, 40% Sauvignon Blanc and 20% Chardonnay.

The rosé is made from 100% Tempranillo and is described by the producer as "fresh and fruity on the nose, complemented by smooth, velvety bubbles, with

raspberry and red fruit flavours on the palate".

The brand is being positioned "as a cheaper alternative to

cava and Champagne", according to a spokeswoman.

"With an rrp of £6.99 it should help consumers save their pennies without having to cut all things sparkling from their shopping lists," she said.

It will be available in the UK through Fulham-based Patriarche Wine Agencies.

Export director Vincent Goyat added: "We have plans to extend the range over the coming months."




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter