Positive research sparks VK Pear
Global Brands is adding a pear flavour to its flagship VK Vodka Kick range.
The company said the launch
was prompted by research showing pear
as the fastest -growing flavour within the beers, wines and spirits category as a whole.
Chairman Steve Perez said: "Pear-flavoured drinks have enjoyed a huge increase in popularity recently. It's not just cider that has become more popular, but the flavour itself.
"Providing a pear-flavoured drink in an
gives consumers their favourite taste in an easy and convenient format."
VK Pear is 4% abv and comes in a 27.5cl bottle.