Positive research sparks VK Pear

Global Brands is adding a pear flavour to its flagship VK Vodka Kick range.

The company said the launch

was prompted by research showing pear

as the fastest -growing flavour within the beers, wines and spirits category as a whole.

Chairman Steve Perez said: "Pear-flavoured drinks have enjoyed a huge increase in popularity recently. It's not just cider that has become more popular, but the flavour itself.

"Providing a pear-flavoured drink in an

RTD

gives consumers their favourite taste in an easy and convenient format."

VK Pear is 4% abv and comes in a 27.5cl bottle.