In brief

10 April, 2009

Cadbury Wispa is back on TV from this week with a series of 10-second TV ads based on the For the Love of Wispa campaign, which invited fans to participate by pledging items on a dedicated website.

Red Bull will be available in bigger 47.3cl cans from this month with a recommended retail price of £1.99.

United Biscuits has appointed Paul Graham as UK sales director. Graham has been with the company for 11 years and has been promoted from his current role of grocery trading director.

Vimto Soft Drinks has created a 25cl re sealable pouch with a twist cap designed for on-the-go consumers. It will hit shelves in May.

BIC has joined forces with the ING Renault Formula One team to launch a limited edition collection of BIC Mini and Maxi lighters and cases in its famous racing colours.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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