Shloer pushes sharing message

10 April, 2009

Shloer i s spearheading its new Best Served Shared marketing campaign with a five-month sponsorship deal with digital TV channel UKTV Food.

The link-up is expected to reach 3.5 million consumers and includes six new bumper-break ads which will be shown during a range of cookery programmes such as Oliver's Twists, Nigella's Express and Saturday Kitchen.

Advertorials, recipes and promotions will be featured online at uktv.co.uk/food and Shloer banner ads will appear on

newsletters sent to 150,000 consumers registered on UKTV Food's database.

A new print ad campaign in magazines such as Hello and OK! will

show Shloer being shared by friends and family at a variety of different social occasions.

The activity will be backed by an online competition on Shloer's website - shloer.com - giving consumers the opportunity to enter a prize draw to win an Easter-themed hamper.

Tailormade promotional deals and in-store POS will also be available for retailers throughout the wholesale and retail channels.

Marketing communications controller Amanda Grabham said: "We are continuing to raise the bar in terms of the level of support for Shloer. The

Food to Share

UKTV Food sponsorship is a perfect fit for the brand, which is all about sharing and social occasions.

" Through

sponsorship we want to increase frequency of purchase among

users, whil e creating awareness and encouraging

consumers to try the brand."




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COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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