Shopping spree up for grabs with Kit Kat

10 April, 2009

Consumers can win a share of £100,000 in Kit Kat Senses' latest on-pack giveaway.

Called Fashion Break, the promotion will give 100 consumers the opportunity to shop until

they drop with £1,000 cash.

Wrappers will also include

£2 vouchers for

leading online fashion retailers.

A £6 million campaign will be fronted by a "real -life model", who will be uncovered on a Kit Kat Senses -sponsored episode of Living TV's Coleen's Real Women. It will also include a new TV ad, breaking on May 4, sponsorship of the London Clothes Show and PR activity with Girls Aloud.

Consumers can find out if they've won at kitkat-perfectbreak.co.uk by entering a code found inside promotional wrappers.

Trade communications manager Graham Walker said: "Cash promotions are a great incentive for consumers to purchase, especially in these current economic times.

"




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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