Limited edition Camels for indies

10 April, 2009

JTI is rolling out limited edition packs for its Camel brand, which will be available throughout April in the independent and wholesale channels.

The World Inside packs feature a "large and bold interpretation of the Camel logo", according to JTI, which remains intact when the lid is open.

Head of communications Jeremy Blackburn said: "The limited edition Camel packs have a fresh design in keeping with the brand's long

standing reputation for innovation."




Bookmark this


Site Search

COMMENT

What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter