Limited edition Camels for indies

10 April, 2009

JTI is rolling out limited edition packs for its Camel brand, which will be available throughout April in the independent and wholesale channels.

The World Inside packs feature a "large and bold interpretation of the Camel logo", according to JTI, which remains intact when the lid is open.

Head of communications Jeremy Blackburn said: "The limited edition Camel packs have a fresh design in keeping with the brand's long

standing reputation for innovation."




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter