In brief

24 April, 2009

Iceni Water is targeting sports-related outdoor events in London and the

south

east this summer, with Queen Boudicca and members of

her ancient Iceni tribe (who ruled East Anglia in

the first century AD) giving out samples to spectators.

Mars has announced that by 2010 all Galaxy milk chocolate bars will carry a Rainforest Alliance Certified seal in the UK and Ireland.

Mars plans to certify its entire cocoa supply as originating from sustainable sources by 2020.

Highland Spring is hoping to emphasise its organic land credentials with a packaging revamp. New-look labels will feature the wording "drawn from organic land", alongside a hand-drawn illustration of Highland Spring's protected water source in the Ochil Hills in Perthshire, and

the Good Shopping Guide's ethical accreditation symbol.

Nestlé Confectionery is spending £1 million on a TV ad campaign

for Milkybar. The ad, which runs

for four weeks, will feature

clips

from previous Milkybar Kid campaigns .

Refrigeration specialist Husky has launched its "next generation heavy-duty beer frosters".

The Swedish-designed Industria range, in galvanised steel, chills

beer

to -6ºC without freezing. Call 01564 773366. for more details.




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Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

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