Teacher's targets thirtysomethings
Teacher's is targeting men in their 30s in a new on-pack promotion.
The push forms part of a £1.5 million support programme for the brand in 2009 and continues its Create
your Space campaign.
The on-pack offer gives drinkers the chance to win one of 10 pots of £5,000 to create their "ultimate collection". There will also be 500 auction vouchers worth £200 each up for grabs.
It will advertised in national newspapers including the Times, Telegraph and Guardian
during April. The ad shows Peter "Long-John" Taylor enjoying a glass of Teacher's in his study, surrounded by
a collection of nautical items.
Marketing manager Aileen Nichol said: "Create your Space makes Teacher's relevant and accessible to target consumers by appealing to men who desire 'man-space' in which they can escape and become an authority on their chosen subjects."