Higher prices and confidence in indies

05 March, 2010

The average price of a bottle of wine sold in independents has risen to £8.96, according to OLN’s exclusive poll of the sector.

The figure represents a 3% increase on last year’s £8.72.

Although broadly in line with increases across the wine market as a result of duty and production costs, the average price is just one of several barometers pointing to increasing confidence in the sector, highlighted by the research.

Overall, our study identifies that there are now 510 specialist wine merchants, run by around 360 operators.

Comparing the average turnover of stores, the annual survey estimates the total independent wine market to be worth in the region of £250 million.

When it comes to specialisms, France still remains the dominant force, a position it has strengthened in the past year as more independents identified the country’s wines as their mainstay.

However, Italy was the runaway winner when it came to identifying the country they were eyeing up for future growth.

Following the demise of First Quench, a growing number of retailers (87%) also reported noticing new customers coming in, up from 72% in 2009.

As a result, in a bid to appeal to the chain’s former shoppers, 29% of independents planned to take on more everyday-priced wines, although, encouragingly, 24% were looking to introduce more premium wines and 75% said they were looking for more diverse styles.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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