St Helier taps into shandy market

Intercontinental Brands is breaking into the shandy market with the launch of two products.

It is launching two variants in the St Helier portfolio, a 3.5% abv lager and lemonade, and lager and ginger beer, both with an rrp of £1.69 for a 50cl bottle.

Managing director John Mills told OLN: “Shandy hasn’t been reinvented for some time. It taps into the trend for people wanting a lower abv. They want refreshment and some alcohol.”?St Helier is also continuing NPD in its cider range and has announced the launch of a Cherry with Pear cider and Blackcurrant with Pear cider.