Vinnie to promote new Fox’s variants

Vinnie the Panda will return to TV screens this summer as part of a multi-million pound marketing campaign from Fox’s.

Vinnie will promote four Fox’s variants: Chunkie Fruit & Nut Extremely Chocolatey Cookies, Melts Viennese, Crunch Creams and Jam ‘N’ Cream Rings in four ads scheduled to run until the end of July.

ast year, the character’s appearances boosted sales by £2 million while the ad was on air, according to a Fox’s spokesman.

The campaign will be highlighted on “various shopper touch points”, including trolleys, car parks and security panels, coupons, store magazines and online to drive trial at point of sale.