Wine Report 2010 reveals supplier confidence

08 July, 2010

Wine suppliers are forecasting better times ahead in OLN’s annual Wine Report poll.

The survey of 50-plus wine suppliers, ranging from the big players to small agencies, showed 83% were confident sales would increase over the coming year.

Only 4% anticipated sales would decrease over the same period.

The long-term expectations of suppliers were even more optimistic. Over the next five to 10 years, 96% were confident their sales would grow.

The survey also found that 27% of respondents had bucked the trend in the economic downturn by taking on new staff last year. A further 20% said they were planning to expand workforces – almost double that of last year’s report.

In 2009, 2% of respondents said they expected to lay off staff in the coming year, compared with none this year.

Fourteen per cent made redundancies compared with 21% last year.

OLN’s Wine Report 2010 also unveils the top 50 wine brands in the off-trade, using exclusive Nielsen data. Click here for full report.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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