I-Focus gets its vits out
Coca-Cola Enterprises has added to its Glaceau vitamin water range.
I-Focus joins the range, which was launched two years ago and includes Multi-V Lemonade and Revive Fruit Punch.
The new drink is strawberry and kiwi flavour and contains vitamins A, B and C. It is available in 50cl bottles.
The launch of I-Focus will be backed by a digital and experiential campaign including bespoke POS around the theme Show Us Your Vits.