Plans for extension of online drink controls

The advertising industry is looking at ways to extend advertising regulations to user-generated content online.

Ian Twinn, director of public affairs at the Incorporated Society of British Advertisers, said tougher rules would help to protect young people from irresponsible drinks marketing. Action could be taken this year, he said.

Twinn added: “What we can’t have is advertisers being held responsible for something a bunch of students decided to do at 3am or, dare I say, what a competitor might do.”?Portman Group chairman Seymour Fortescue said it was looking at revising its code of practice on marketing and packaging in early 2011.