WKD offers drinkers the ultimate prize
RTD brand WKD is offering consumers the chance to win whatever they want – as long as brand owner Beverage Brands likes the idea.
The Christmas competition will appear on over 500,000 multipacks to drive consumers to a Facebook page to make their claims.
The winners will be those who submit the most original ideas.
The brand is also seeking business-related Christmas present requests from retailers at wkd.co.uk/trade.
“While it’s important to build sales for retailers through consumer offers, we also want to reward stockists and involve them,” said marketing director Debs Carter.