Isle of Wight Distillery revamps Mermaid Salt Vodka for wider distribution

The Isle of Wight Distillery has unveiled a new look for Mermaid Salt Vodka and made the grain-based spirit available nationally for the first time.

This follows the relaunch of Mermaid Gin and introduction of its pink gin, both of which were successful pieces of activity, according to the producer.

Now bottled in a white version of the striking bottle used for both gins, the 40% vodka is infused post-distillation with locally sourced sea salt, which is designed to enhance its smoothness and flavour. Mermaid’s savoury and ‘adult’ flavour is in contrast to many in the fruit-dominated flavoured vodka category.

With salt’s ability to enhance other flavours, the vodka had already gained a following amongst island bartenders for use in cocktails. Now, the Distillery believes this can be repeated on the mainland and in what it calls the “In-trade” - people staying at home but having a go at making the kind of creative cocktails they used to enjoy in bars pre-Covid.

The salt comes from local supplier ‘Wight Salt’ and is harvested from water collected in the flood tide off the island’s southern coast - an area prone to extreme storms that churn up the ocean floor, releasing huge amounts of flavour-packed nutrients. Naturally evaporated by sun and wind, the resultant sea salt retains a depth of flavour and distinct sweetness.

Xavier Baker, Co-founder of the Isle of Wight Distillery, said: “This island is rich in amazing ingredients which we love to use - whether it’s the rock samphire and Boadicea hops in our signature gin, or the addition of local strawberries to Mermaid Pink. This, however, was the first time we ventured into the surrounding seas for an ingredient. Perfect on its own over ice or with a mixer, it also really layers on a unique savoury element for cocktails that you just can’t get with other vodkas.“

As with the distillery’s gins, the bottle is plastic-free, with an all-natural cork and wooden top, complemented with a plant-based, biodegradable seal.

The 40% abv Mermaid Salt Vodka (rrp: £40.00 for 70cl) has secured John Lewis as its first mainland retail stockist. It is also available via wholesalers: Nectar Drinks, Tolchards, Master of Malt, The Drinks Club and GB Exchange.