I Heart becomes tenth largest UK wine brand

Freixenet Copestick’s wine brand I Heart Wines is on track to hit global sales of 25 million bottles this year, and it is now the tenth largest wine brand in the UK, according to IRI data (June 14, 2020).

The producer said I Heart Prosecco has been a star performer within the portfolio and is now the number one branded Prosecco in the UK off-trade market.

The brand is due to return to TV advertising this week, following the success of its last above the line campaign. The latest edition will kickstart with Celebrity Gogglebox and the advert will then be shown across ITV, Channel 4 and Sky Media, supported with video on demand.

The latest above the line campaign aims to support its customers as distribution continues to grow. 

The producer has recently launched I Heart Malbec in Morrison’s, with sales already exceeding expectations, it said.

I Heart with launch its first branded hotspot in Asda stores this week.

Dani McDonald, Senior Brand Manager for I Heart Wines said: “We are delighted to see such positive news for I Heart. It has been a busy few months and we’ve certainly had to adapt our plans. A key strength for this brand is its ability to react at pace to provide both consumers and customers with solutions. We are grateful to see that reflect in the brand’s success.”

Lucy Auld, Head of Marketing said: “Conceived from true consumer insight and with consumers at its heart, the I Heart brand has grown at a phenomenal rate to quickly establish itself as a leading UK wine brand. We are thrilled to hit the £100m RSV whilst the new listings and brand investment look set to continue this strong growth.”

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