Naked Wines appoints James Crawford as UK managing director

Naked Wines has appointed James Crawford as managing director of its UK business.

Crawford is currently chief financial officer of Naked, and he will step down from the board when his successor is appointed.

The announcement comes as the online retailer reported sales soared 81% in April and May this year, compared to 2019, sending its share prices up by 5%.

Profits after tax for the financial year ending March 30, came in at £8.2million, after a loss of £9.4million for the previous year, while revenue jumped 13.7% to £202.9million.

Nick Devlin, Group Chief Executive, said: “I am delighted to report a strong set of results to conclude a year of transition for Naked Wines. We are ending the year with great momentum behind our growth plans and a simplified, well-capitalised online pureplay model that is ideally suited to the current climate.

“I would like to thank all our colleagues for their determination, flexibility, and commitment to our customers throughout the year, but especially over the past three months. I’m proud of the way they have allowed Naked to respond to the challenges posed initially by Covid-19 and subsequently by the sharp acceleration in growth we have seen since mid-March.

“Whilst predictions are harder than ever this year, I am excited about our plans for growth and confident that the mission of Naked to connect everyday wine drinkers to the world’s best winemakers is more relevant than ever. I believe the enduring impact of Covid-19 will be to accelerate trends towards direct, online models in categories like wine and that Naked is well positioned to deliver the combination of quality, value and community customers are looking for.”

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