Chivas dedicates Manchester United pitch-side ads to MND Scotland
Chivas Brothers has announced it will dedicate its pitch-side advertising space to support the Covid-impacted charity, MND Scotland (Motor Neurone Disease Scotland), when Manchester United hosts its first Premier League game back at Old Trafford this Wednesday evening.
The pitch perimeter digiboards - that would usually promote the whisky - will also feature MND Scotland’s text to donate number, helping the organisation reach a vast audience at a time when they need it most.
Scotch whisky Chivas’ parent company, Chivas Brothers, announced in January that MND Scotland had been selected by employees as their Charity of the Year.
Due to the pandemic’s impact on planned fundraising efforts, the company donated an additional £26,000 at the start of the outbreak to reach its £50,000 target early and extended the partnership to the end of 2021. The pitch-side sponsorship space donation is the latest phase of the company’s ongoing support.
Iain McWhirter, head of fundraising - MND Scotland said: “People with MND are already under attack from a devastating disease, which threatens their freedom and security; emotionally, physically and financially.
“With the outbreak of coronavirus, these same individuals are now under threat from a second disease. Being donated a platform by Chivas which offers exposure and potential donations from a global audience is such an incredible gesture. Everyone dreams of getting onto the pitch at Old Trafford; we’ll use our chance to help relegate MND to history.”
MND Scotland is the leading Scottish charity providing care and support to people affected by Motor Neurone Disease, as well as funding research into finding a cure. MND Scotland delivers a number of vital services for people affected by MND in Scotland, including: Grants, Counselling, Benefits Advice and Advocacy. It also invest millions of pounds into ground-breaking MND research in Scotland and across the UK.