Aldi reveals plans for its own hard seltzer range
Aldi is introducing its own hard seltzer called Nordic Wolf, and it will appear in stores from mid-July.
The brand, which the retailer said is inspired by the Nordic wilderness, is produced in collaboration with The Swedish Cider Company.
The retailer also noted the price per can is “almost half the price of White Claw” at £1.29 each.
Aldi’s drink is made using a mixture of sparkling water, a gluten-free alcohol base, and a hint of fruit flavours. It has 97 calories per can and the initial variants are Lemon; Strawberry & Lime; Cranberry & Cherry; and Raspberry & Blackcurrant.
Julie Ashfield, managing director of buying at Aldi UK said: “It’s the drink on everyone’s lips at the moment and we couldn’t be more thrilled to introduce our very own hard seltzer range to UK drinkers. With the rise of more health-conscious consumers, we wanted to make sure we are catering for this market and Nordic Wolf does just that without compromising on price.
"Offering a naturally flavoured, lower calorie alternative, we expect this brand-new launch to be a hit, especially as the summer heats up and BBQ season kicks in.”
Aldi’s Nordic Wolf hard seltzer cans join its line-up of ready to drink options including the Greyson’s London Dry Gin & Tonic (85p, 25cl) and Greyson’s London Dry Gin & Diet Tonic (85p, 25cl).