Waitrose links with Woodford Reserve for exclusive whiskey
Waitrose has added an exclusive product to its premium spirits range in partnership with US whiskey producer Woodford Reserve.
The chain said it was introducing No 1 Woodford Reserve Exclusive Selection after seeing a 40% rise in sales of American whiskey in the past year.
The limited edition whiskey has been created after a barrel selection by Waitrose spirit buyers and Woodford Reserve master distiller Chris Morris.
Buyer John Vine said: “It’s really exciting to be the first UK retailer to work with Woodford Reserve on an exclusive blend.
“We know our customers love premium American whiskey as we have seen sales increase nearly 40% compared to last year, so we know this will make a perfect addition to our range.”
Morris added: “The selection is a very collaborative process and we worked closely with the spirit buying team at Waitrose to ensure that we selected the perfect profile.
“With over 200 detectable flavour notes in a bottle of our Distiller's Select expression, we worked very hard to pick a release that offers something elevated with a point of difference.”
The whiskey is in 300 stores, with the rrp of £33.50 reduced to £25 for an introductory offer until June 30.