The Whisky Show "embraces new normal" with virtual segment

The twelfth year of The Whisky Show, which will take place in London on October 2-4, will see a new development with the introduction of a virtual segment.

The Whisky Exchange said the addition of a virtual segment to its annual whisky event follows the success of April’s Virtual Cognac Weekend and it means that for the first time the Whisky Show will be open for virtual attendance around the globe.

While the team still plan to go ahead with the physical Whisky Show at Old Billingsgate in central London, the Virtual Whisky Show will allow whisky lovers from all over the world to be there in spirit with a line-up of “incredible experiences” for all fans, old and new.

The live stream will include stage demos, VIP talks with industry heavyweights and even exclusive tastings, with attendees being sent their own bespoke tasting packs, ensuring whisky fans everywhere can still taste along with the experts.

The Show’s organiser, Dawn Davies MW said: “I am really excited to be going digital this year and adding another dimension to our show.

“Over the past few months we have seen how successful virtual tastings are, especially after the success of taking Cognac show online with over 70,000 views across the weekend.

“We recognise that many of our customers may not be able to attend show this year due to the current situation but we wanted them to still be a part of the show and the obvious way was to hit the internet.

“Not only will doing this allow us to reach our current audience but it will also allow us to take The Whisky Show to a whole other level”.

With The Whisky Show 2020 set to take place later in the year, The Whisky Exchange will be taking all government guidelines surrounding Covid-19 with the utmost seriousness, ensuring preventative measures will be in force throughout the weekend.

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