Mike's Hard Seltzer reveals revamp and new UK listings

Mike’s Hard Sparkling Water, the alcoholic sparkling water brand backed by ZX Ventures, AB InBev’s innovation arm, has been rebranded with a new name and recipe formulation, which has helped it to secure major new listings across the UK.

The brand, now known as Mike’s Hard Seltzer, has secured new listings with Morrisons and Tesco stores, beginning May 25.

The 5% abv drink – which has been given a more intense taste to suit the UK market – is available in three flavours: Lime, Lemon and Black Cherry.

Ana De La Guardia, product owner at Mike’s Hard Seltzer, said: “Since our initial launch last year we’ve seen tremendous growth in the hard seltzer space.

“As people in the UK actively try to live healthier lives, they are looking for more options in the ready-to-drink space that deliver on taste, but remain light and refreshing, relying on natural flavours versus artificial ingredients. Our product is all of the fun, without the compromises, and we want consumers to experience and taste that.

“We are excited to launch with our new name and formulation in some of the UK’s leading supermarkets, and we’ll be looking to expand our footprint as demand for this category inevitably continues to grow.”

The brand is also available on Ocado and it is in more than 250 convenience stores across the UK.

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