Drinkscraft expands off-trade presence for its Mexican craft beers
Drinkscraft, the UK importer and distributor of Mexican craft beer, has launched a home delivery website to coincide with Mexico’s annual Cinco de Mayo celebrations.
The range includes beers from Loba, which was named North America Brewery of the Year at the International Beer Challenge in 2019.
With free next day delivery, the move will enable fans to order and receive their Mexican beer in time to have it chilled for May 5, which is a commemorative feast day in the Latin American country.
Dave Bridge-Collyns, founder of Drinkscraft, said: “Although our primary distribution channels through the on-trade have been temporarily suspended in the current restrictions, we wanted to make sure that people are able to grab bottles of Loba and Propaganda beer as easily as possible.
“We decided to expand our off-trade presence with the launch of a new home delivery website and the timing is particularly important as Cinco de Mayo, one of Mexico’s most revered celebrations, is marked on 5th May. The delivery service will enable people across the country to join in at home with an authentic Mexican craft beer and then continue to enjoy the beers all year round.
He added: “Our range of Loba and Propaganda beers symbolise a commitment to excellence in taste and quality, so drinkers know what to expect.
“We import unpasteurised beer and invest in chilled containers to keep the beer at 5°C all the way from Mexico to the UK, making sure maximum freshness is retained. This attention to detail was recognised when Loba was named North America Brewery of the Year at the International Beer Challenge in 2019 and I’m excited that both Loba and Propaganda beers can now be enjoyed by more people who are currently unable to leave their home.”
All seven of the Mexican beers currently stocked by Drinkscraft are available to order at www.drinkscraft.com with a free, next day delivery service. The range of Loba and Propaganda beers have already proved popular in independent Mexican restaurants and craft beer bars as well as being listed with Wholefoods Market, but the website provides another sales channel that will remain active even after on trade premises are able to reopen.
Bridge-Collyns said: “Cinco de Mayo, the Spanish translation of the fifth of May, is observed to commemorate the Mexican Army’s victory over the French at the Battle of Puebla in 1862 and is of huge cultural significance. As well as launching the website so that people can enjoy a Loba or Propaganda beer, Drinkscraft is hosting an @lobabeer Instagram LIVE tasting and brewery tour from Mexico with the founder of Loba Brewery this Saturday, 2nd May at 7pm, when people can hear more about the beer, it’s styles and characteristics.
“Following the celebrations around Cinco de Mayo, we have some more exciting activity and events planned for later in the year, so the new website will provide an additional platform for craft beer fans to link up with us beyond 5th May and the lockdown period, however long that may be.”
Loba and Propaganda beer is available, currently in packs of 24 x 35.5cl bottles, to order at www.drinkscraft.com. Next day delivery is free of charge