Trivento launches new campaign on Discovery Channel

Trivento is launching a new series of idents as part of its latest marketing campaign, marking the third year of its partnership with the Discovery Channel.

The Argentinian wine brand is launching eight new idents across Discovery, Quest, DMAX, and dplay. These celebrate “Real Life Bold Discoveries” and they build on a successful online and on-pack campaign theme which was rolled out last year.

Trivento marketing manager, Preety Johl, said: “A bold discovery means different things to different people. It could be learning a new skill, or an adventure in to the wild, or even an emotional journey. We want to celebrate people’s discoveries and boldness, whether big or small, and encourage them to share their experiences with others, capturing eight examples across a diverse group of people and their discoveries, which reflect the much wider audience group.”

The idents will be shown throughout each day on Primetime with shows such as Salvage Hunters, Gold Divers, Coopers Treasure and Gold Rush.

Trivento is recording 46.4% value growth in the UK, according to Nielsen data (52 weeks ending February 22, 2020).

Emma Ashton, head of marketing at brand owner, Concha y Toro, said: “It feels like this is the breakthrough year for Trivento as a mainstream wine brand. It has shown phenomenal growth over the past five years, and now recent distribution gains as well as co-ordinated marketing campaigns are pushing it even further on.”

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