Jagermeister links with Deliveroo for latest campaign
Mast-Jaegermeister UK is launching its “Pre With Us” campaign for 2020 with a Deliveroo partnership running from April to July.
To support the initiative the company is supplying its off-trade customers across grocery and convenience – including Tesco, Morrisons, Sainsbury’s, Asda and the Co-op – with 200,000 special edition bottles of Jagermeister and the newly-launched Jagermeister Cold Brew Coffee. These will be available in 70cl, 35cl and also 50cl in the impulse channel.
Each bottle will have a specialty collar with a code redeemable on the Deliveroo app for a £5 credit when spending £20 with the delivery service. In addition, there will be the chance for 200 consumers to win an additional £50 credit to use at hundreds of Deliveroo participating restaurants nationwide when using the app.
Mast-Jaegermeister UK’s “Pre with us” campaign is focusing on the pre-drinks occasion. This is a key occasion for the company and its brands where shots are perceived as relevant to at-home consumption.
he three key areas for “Pres” are Pre-Drinks, Pre-Munchies and Pre-Tunes, the company said.
The Mast-Jaegermeister UK and Deliveroo partnership is designed to help deliver “a great start to the night with ice cold shots and the most extensive food delivery menu available”.
Mast-Jaegermeister UK Marketing Director, Nicole Goodwin, said: “It has become clear that pre-drinks is a key occasion for our target consumer, and some argue, the best part of going out. Jägermeister fits in with this occasion perfectly, helping our consumers start the best nights with an ice cold shot.
“This partnership is the first of its kind. Deliveroo is an obvious partner to ignite our ‘Pre With Us’ campaign because it is about having a good time with friends, sharing a bite to each and some pre-drinks before a big night out. Jägermeister and Jägermeister Cold Brew Coffee therefore become not only a vital part of a consumer’s big night out, but also in the lead up to going out.
"We have worked to continue our Deliveroo partnership following Covid-19 developments urging consumers to stay at home. With these specialty bottles of Jagermeister we are providing consumers and customers products and promotions that will support them during this uncertain time."
This initiative is being supported digitally, including new edits of Jägermeister’s unique “Pre With Us” films on the brand’s YouTube channel.
Bottles will also be available for sale (with free delivery) through Jagermeister's eshop (www.jagershop.co.uk) for those who aren't able to make it our to their local retailers.