The Duppy Share extends into spiced rum sector

The Duppy Share is launching a Spiced variant in the UK, marking the first line extension since the brand’s launch in 2015.

The Duppy Share Spiced is flavoured with pineapple and kola nut and it is being launched exclusively in Selfridges.

It has been developed with Robin Honhold, former head of operations at Mr Lyan and co-founder of drinks innovation team A/O, with the aim of creating an accessible, versatile craft rum with a blend of spices that is designed to stand up in mixers such as ginger, soda and cola.

The new expression uses a carefully-blended base of aged rum from distilleries Worthy Park (Jamaica) and Four Square (Barbados). It features pineapple and kola nut with supporting notes of ginger, vanilla, clove and nutmeg, as well as brightness form grapefruit, orange and basil.

Founder, George Frost, said; “When making a rum it’s all about creating a great tasting liquid that stands out from the crowd. Spiced rum is booming in the UK, with sales topping 10 million bottles in 2019, and I saw a massive opportunity to create a spiced rum that focused on adding depth of flavour and complexity that consumers don’t usually get or expect from other spiced rums.

“Spiced rum has had a bad reputation in the past for being super sweet and packed so full of flavourings that you can’t even tell that it’s a rum. We wanted to forge a different path to advance the category and show consumers how good a spiced rum can be. As if we were making a gin, in making The Duppy Share Spiced we worked with the brilliant Robin to ensure that the balance of spices and botanicals was just right. The result, we believe, is a fantastic rum, that happens to have been pimped with some extra flavour.”

Founder, George Frost, said: “When making a rum it’s all about creating a great tasting liquid that stands out from the crowd. Spiced rum is booming in the UK, with sales topping 10 million bottles in 2019, and I saw a massive opportunity to create a spiced rum that focused on adding depth of flavour and complexity that consumers don’t usually get or expect from other spiced rums.

“Spiced rum has had a bad reputation in the past for being super sweet and packed so full of flavourings that you can’t even tell that it’s a rum. We wanted to forge a different path to advance the category and show consumers how good a spiced rum can be. As if we were making a gin, in making The Duppy Share Spiced we worked with the brilliant Robin to ensure that the balance of spices and botanicals was just right. The result, we believe, is a fantastic rum, that happens to have been pimped with some extra flavour.”

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