Greene King signs partnership with Royal Albert Hall
Leading brewer Greene King has signed a four-year deal to supply the Royal Albert Hall with ale and lager.
It will have a fully branded bar inside the venue and keep concert and theatre goers refreshed with pints of Old Speckled Hen.
Matt Starbuck, managing director at Greene King Brewing & Brands said: “The venue represents the very best of British culture, from its beautifully distinctive Grade I listed building to the breathtaking array of performances it hosts every year.
“Our Old Speckled Hen brand, the UK’s number one premium ale, is known for its quintessentially yet quirky Britishness, and so is a perfect fit for the inquisitive, forward-looking audiences that visit the Royal Albert Hall.
“The venue welcomes approximately 1.7 million visitors a year, so keeping its numerous bars running smoothly is a huge undertaking – we are proud to have been appointed as partner to support the team at the Hall in this task.”
Greene King is the largest employer in Bury St Edmonds and it recently reassured townsfolk that it would be staying out, despite being taken over by CK Noble Ltd in a £2.7 billion deal last year.
“Greene King beers are exported to over 50 countries in the world and we are proud to say that every drop is brewed here in Bury St Edmunds,” said chief executive Nick Mackenzie, who took over from long serving boss Rooney Anand last year.
“Our brewery is one of the most iconic in the world, housing original features alongside state of the art brewing and packaging equipment.
“The brewery still brews from its oak aged 5X vats, which are believed to be the oldest continuous use oak vats in Europe. There are no plans, now or in the future, to transfer brewing elsewhere.”