Majestic adds rare Australian wines to support bushfire-hit vineyards

Majestic Wine has teamed up with Australian winery Bird in Hand to sell parcels of rare library vintages of wine, with all profits going to the South Australian Country Fire Service.

The iconic producer is based in the Adelaide Hills area, where an estimated third of all vines have been lost in the recent Australian wildfires. Bird in Hand said its own vineyards have been impacted by the fires, although it noted many wineries and small producers had suffered worse damages.

Majestic said it has been in touch with its supply base across Australia to find ways of assisting those affected. The resounding message it received was “buy our wine” and “continue to visit us”.

In response to this buyer Beth Pearce picked up “Nest Egg” vintage parcels from Bird in Hand and it will be offering these to its customers with profits going back to Australia.

Bird in Hand’s founder, Andrew Nugent, said: “We were very fortunate. Our Shiraz and Sauvignon Blanc have been affected, as have the grounds of the Bird in Hand Estate. We are extremely grateful for the outstanding work of our team and the heroic local firefighters. All purchases of Adelaide Hills wine will help producers to stay viable through this challenging period for our community.”

The limit stocks of Bird in Hand ‘Nest Egg’ wines will be available to buy by the case, and the wines include: Shiraz 2009; Shiraz 2012; Cabernet 2009; Cabernet 2010; and Merlot 2012; all of which are priced £258 per case, which equates to £43 per bottle. There is also a Chardonnay 2012 (£168 per case, equivalent to £28 per bottle).

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