Bombay Sapphire extends into RTDs
Bombay Sapphire is launching an RTD version of its London Dry gin blended with tonic.
The producer is introducing the impulse format to tap into the “fastest growing category in the total UK alcohol market”, it said.
The company’s master of botanicals Ivano Tonutti and master distiller Dr Anne Brock worked together to refine a formula that “answers the demand for a product that doesn’t forego quality for the sake of convenience.”
Victoria Morris, vice president, said: “As a category leader in premium gin, we are frequently asked at BOMBAY SAPPHIRE when we plan to enter the Ready-to-Drink category.
"So, I am delighted to announce our latest addition to our growing portfolio. The development of Bombay Sapphire & Tonic took time for good reason, as we know our consumers expect only the very best from us and we are extremely proud to say that we’ve created a Ready-to-Drink befitting to the Bombay Sapphire name in terms of taste, quality, craft and ingredients. We look forward to shaking up the Ready-to-Drink category with an option that our fans will love, and that promises to be unrivalled when it comes to taste.”
The cans are available now via Ocado for £2.80 each and then in further supermarkets and convenience stores across the UK from the summer.