Washington State reports growth in exports to UK
UK imports of Washington State wine have increased by 37% over the past five years.
The results follow an increase in demand from the UK market with top brands leading the way, as well as new players emerging on the market.
The announcement comes as wineries in Washington State prepare to land in London for the Unsung Heroes tasting on March 10, 2020.
The increase in exports from the region is also due to leading Washington State Wine brands such as Chateau Ste. Michelle, Charles Smith Wines, Hedges and K Vintners dedicating more focus on the UK market, which is a key target market for Washington Wine exports. Some have invested in securing access to larger distribution partners.
Meanwhile, emerging wineries such as Two Vintners, Reynvaan and Powers have also played a role in increasing the presence of Washington with UK importers.
The 37% increase covers the five-year period from 2015 where annual imports grew from $1,366,739 to $1,867,950.
Steve Warner, president of Washington State Wine Commission, said: “We are thrilled to see the results of our concerted efforts to target one of our key priority export markets. There are so many stories to tell in Washington with the people, the grapes, the landscapes; these are the unsung heroes of American wine, which has been a great fit for the dynamic wine trade we have discovered in the UK.
“From seeing Two Vintners at 67 Pall Mall or Chateau Ste Michelle’s continued growth in the off-trade, we are proud to see Washington’s development in the UK over the past five years. As our wineries head to Europe in March we look forward to stopping off in London to share our new wines with the market and see where the next five years will take Washington in the UK.”
The Washington State Wine Unsung Heroes tasting will take place on March 10 at The Hanson in King’s Cross, London, with a specialist importer meet and greet on March 11.